Starbucks Rewards is not just a loyalty program that offers free coffee; it is a cornerstone of the company's efforts to develop a more personal and dynamic digital relationship with its quickly growing community of over 17 million active users.
As the leader of a dynamic design and strategy team, I have had the pleasure of working on a variety of projects for Starbucks Rewards, specializing in personalized content design for its mobile and email channels. Our team has worked to create a more immersive and engaging experience for users, with the goal of deepening their connection and love for the brand.
Through our work, we've created a more dynamic and personalized experience for users by offering them new ways to engage with the Starbucks brand and feel a sense of ownership over their loyalty program. By tailoring content to individual users and their preferences, we've built a stronger, more meaningful, and long-lasting relationship with our audience.
Overall, I am proud of the work I've done for Starbucks Rewards, and I am excited to continue to innovate and push the boundaries of what is possible in loyalty program design and strategy.
Starbucks CRM personalized emails
Starbucks iOS app
Holiday CRM, Creative
Holiday design system
Personalized CRM Design system
Product photography
Product photography