Responsible for Design Marketing and digital initiatives for TSG and its subsidiary brands, which operate the leading marketplaces for automotive financial products. Report to Chief Marketing Officer.
Lead a team of 5 designers to curate the expression and experience that align with brand and business strategies, driving traffic, sales, and brand relevance.
Collaborate closely with the UX/UI and development teams to develop creative strategies in conjunction with marketing leadership. Create new template systems that best suit the business' creative and promotional needs, and have them coded into our content management system on a quarterly basis.
Managed a team consisting of UX designers, Creative Directors, Copywriters, and Visual Designers, along with UX Researchers, to transform a leading legal services brand.
Leveraged performance insights and analytics to test new approaches across digital touchpoints. Partnered closely with Site Ops, Email, and Demand Generation teams to uncover and leverage key learnings that optimize our communications.